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Marketing Time
The Yard Sign
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Advertising
Showings
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Marketing your property starts as soon as you sign the listing contract.  Be prepared for buyers to want to view your home immediately.  

Marketing

The Yard Sign:  One of the first things your agent will do is put their #1 sales tool to work, the yard sign.  The sign in the front will attract many buyers to your home.  Each buyer that calls on the sign will need to be pre-qualified by your agent.  Many agents will actually pre-qualify the buyers prior to showing them your home to insure you have a buyer that's ready to purchase.  Top

The Multiple Listing Service: Usually the second thing your agent will do is list your property details in the MLS.  Once the information is entered all of the agents and brokers that are members of that service will have immediate access to your property information.  What does all that mean to you?  Many agents are working with buyers that are already pre-qualified and looking for the right home.  If your home is properly priced, any agent in your area may bring a buyer to view your home, and you could receive an offer within a few days.   Top

AdvertisingStatistics show that classified advertising gives little direct results.  What advertising does is cause people to contact a real estate agent or broker to get started with their buying process.  Therefore when any property is advertised, a buyer will usually ask about other homes that may meet their need, and often will view your home and purchase it.  If a home is properly priced it will usually sell regardless of advertising. Top

ShowingsMany REALTOR boards have over 1,000 members, resulting in multiple property showings conducted by other real estate firms.  Your REALTOR® will insure that showings will be scheduled according to your desires. Top

OffersHopefully showings will bring you the offers that you need to get.  That's when your top producing agent will go to work representing you.  Most offers that are written on your home will be written by a buyer's agents, representing the buyer.  Your agent will explain the details of the offer and help you prepare a counter offer if necessary. Top

Marketing your home can take a lot out of you.  Have your agent show you the average marking time for comparable sales so you will know how much marketing time to expect.  Remember, when a home is in better condition and/or priced lower than the competition, the marketing time is usually shorter. Top

The yard sign will attract many buyers
The yard sign will cause many buyers to call your real estate office calls.


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